News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Sports

Arizona Cardinals hire the NFL’s first female coach

Fresh
14-overlay18

Dr. Jen Welter is believed to be the first woman to hold a coaching position in the NFL.

in Sports, Viral Videos

WATCH: Ohio State football players ‘dummy’ prank

Fresh
24-overlay17

This Nike uniform "mannequin" did a better job bringing quarterback Cardale Jones to the ground than any Oregon player.

in Viral Videos

Orangutan is a big fan of this mom-to-be

24-overlay16

This pregnant woman's trip to the zoo was a one-of-a-kind experience.

in Music

Joe Jackson on the road to recovery after stroke scare

joejackson

The Jackson family patriarch suffered a burst artery behind his eye, which caused him to temporarily lose his vision, and then battled a trio of further health scares as his heart stopped three times.

in Music

DJ Ashba quits Guns N’ Roses

djashba

The guitarist has quit the legendary band after six years in the line-up.