News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

yesterday in Entertainment

This weekend in entertainment history

elvis

A look back on the Hollywood headlines of days gone by.

Friday in Sports

Sportscaster Craig Sager battling leukaemia

craig

The longtime sideline reporter is in the fight of his life.

Friday in Sports

This weekend’s sports schedule

blackhawks

A complete look at this weekend's sports schedule.

Friday in Viral Videos

When a brother loses a bet

Dance Bet

A guy loses a bet to his younger brother and must dance on a busy street corner for 30 minutes. What happens next is amazing.

Friday in Entertainment

REVIEW: Johnny Depp and crew fail at ‘Transcendence’

This image released by Warner Brothers Pictures shows Johnny Depp in a scene from the sci-fi thriller "Transcendence."

Johnny Depp falls short of greatness in his latest film, but at least it's not "Lone Ranger."