News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Recent Headlines

in Viral Videos

Miami judge recognizes suspect as middle school classmate

Fresh
20-overlay

A man charged with burglary is moved to tears when he realizes he went to middle school with the judge assigned to his case.

in Entertainment

Fourth of July freebies

Fresh
americanflag

Celebrate your independence from high prices!

in Viral Videos

This cat doesn’t care about your yoga pose

Fresh
23-overlay1

This adorable cat has mastered the art of passive aggressive protest.

in Sports

It’s not the Super Bowl, but World Cup will have its parties

Fresh
world-cup-usa

Soccer fans, wild with excitement, will be at World Cup viewing parties in bars, museums and homes across America.

in Entertainment

WATCH: How to shoot fireworks photos with your smartphone

Fresh
17-overlay1

You know you're going to post some of those shots on Instagram ... why not make them look good?