News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Sports

INSTANT REPLAY: The week’s best sports photos

cavaliers

A look back at some of the week's biggest plays in sports and the moments you may have missed.

in Sports

This weekend’s sports schedule

hockey

Here's a look at some of the big sporting events taking place this weekend.

in Entertainment

Netflix: What’s coming and going in June

netflix

Find out what you should watch this weekend and get a sneak peak at what's being added next month.

in Sports

Sepp Blatter wins re-election as FIFA president

FIFA president Sepp Blatter speaks during a press conference in Marrakech, Morocco, Friday, Dec. 19, 2014. FIFA will not reopen the vote for the 2018 and 2022 World Cups, and will publish at least some of the confidential report into the bidding process, Blatter said Friday.

Sepp Blatter's FIFA re-election came despite demands that he quit in the face of a major bribery scandal.

in Entertainment

REVIEW: The Earth quakes, cleavage shakes in ‘San Andreas’

17-overlay9

"San Andreas" is so over the top, Michael Bay might find it excessive.