News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Entertainment

Pee-wee Herman headed back to big screen

Fresh
peewee

Actor Paul Reubens is set to reprise his role as suited man-boy Pee-wee Herman in a new movie.

in Sports

MLB: Who’s staying, who’s going

Fresh
worldseries

Major League Baseball teams are making roster moves.

in Sports

Friday’s Sports Minute

Fresh
lebron

A look at the big sports stories you'll be talking about today, Friday, Oct. 31.

in Sports

Clippers launch new era under Balmer with scrappy win

clippers

Los Angeles found a way to launch their season under new owner Steve Ballmer.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Scaring’ with the ‘Stars’

11-overlay3

Halloween is alive and well on the set of the hit ABC show "Dancing With the Stars."